FUNDAMENTALS

Our Biggest Problem is Awareness
Seth Godin says if driving awareness about your cause or organization is your biggest goal, you’re working to solve the wrong problem. A very short but important point about a far more effective strategy.
Short and sweet.

 

Does Your Nonprofit Believe this Myth? The Best Indicator that an Organization is Bad at Social Media
Colleen Dilenschneider explores the idea that social media is free and easy. What’s really involved in social media? How does that affect how we spend our time?
Hard truth for leaders.

 

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