It’s funny that so few nonprofits take a moment to step back and consider how they want to be viewed by their target audiences and supporters.
— Colleen Dilenschneider
Story is a critical to nonprofit success, and to our digital strategies. Not only in the storytelling sense, but in what we tell ourselves, each other and outsiders. These stories originate with our deepest held beliefs. But not really understanding what you’re saying purposefully or inadvertently can lead to failure without your ever understanding why.
A powerful creation myth or motivating story can make all the difference to rallying staff and supporters, but a few people’s values and actions can form a unspoken story that can undo that same energy internally. And of course, what people believe your story to be is your reputation and largely determines their interactions with you.
It’s worth taking a moment to really dive into the spoken and unspoken stories you tell yourself and that your nonprofit tells the world. Are you telling the right story?
How Great Leaders Inspire Action
Apple does not use social media. That fact blows me away. But the powerful story that Apple employees from top to bottom believe and live out radiates to everything they do. It then inspires their customers and has turned them into the biggest brand in the world. How can we take advantage of that tactic too?
You may have seen this before, but it could be the most powerful tool you have to be heard and is worth watching again. Get this right and you’re way ahead.
The Four Rs of Brand Credibility
Ok, we all know that what we say and do establishes our reputation, a less fancy word than brand but which means the same thing. It’s not about us, it’s about what they think of us that matters. So what exactly goes into measuring your brand and what can you control?
Great details of how engagement works
Cutting the Workaholic Martyr Crap Starts with You
Are you guilty of behavior that can poison your workplace?
Three Powerful Facebook Update Ideas
From John Haydon’s email newsletter forwardDASH
Here are 3 quick Facebook update ideas that you can steal:
- Draw a blank — Ask a fill-in-the-blank question about the specific area of your cause. Begin the question with “Fill in the Blank”. The more specific and relevant the question is, the more likely you’ll get answers!
- Cap that — Ask fans to caption a photo. Post an unusual photo (that has to do with your cause) and ask your Facebook fans to come up with a caption. Tell them that the best answer wins an Einstein award.
- Play the elephant game — Crop a small section from a photo, post it on your page and ask fans to guess what it is. For example, a dog shelter can post a picture of the dogs ear and ask fans to guess what breed the dog it is.
Three is the magic number. Whenever you’re trying out a new tactic, you need to do it at least three times before you have enough data to see how it’s working.
So don’t give up if nothing happens the first time. Try at least two more times, measuring your results with Insights.
What to do when it all goes wrong
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