Times and conditions change so rapidly that we must keep our aim constantly focused on the future.

— Walt Disney

KEEPING UP

It’s critical to always keep up with the constantly evolving landscape of digital marketing, communications and fundraising, or risk your nonprofit failing to live up to its potential.

 

Marketing: How to Provide Great Customer Service via Social
What’s social care? Something even nonprofits need to be very concerned about. Your reputation is one of the key drivers of your success, and a significant part of that is built by how you treat your people online. Everyone is watching. Find out what they expect and get some good tips for better social care.

 

Hack Your Email Growth Rate with This List-Building Tool
Email is dead, right? Not even close. In fact, email has again become a primary core revenue generator ahead of other channels, especially social. If you’re not maximizing your email marketing and fundraising, you’re missing out. Includes some ideas for the type of tools that help grow your list of people who want to hear from you.

 

ADDITIONAL READING

2015 Will See The Rise Of Dark Social
An interesting thought piece on a growing segment of social. How will this trend affect nonprofits? How can we take advantage of these new channels?

 

Everything You Need to Know about Dark Social
Why no good content = no sharing.

 

THE FUTURE

Disney’s $1 Billion Bet on a Magical Wristband
A fascinating look inside the creation of ideas we’ll start seeing in our everyday lives. For those of you who serve visitors, there are also some great core concepts on how the best think about customer experience.

 

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