By Steve Sullivan

Are you using paid online ads to drive your fundraising, marketing or engagement efforts? Although you should start with a robust email marketing program first, paid digital ads are a powerful next step in amplifying your efforts.

Here’s a few thoughts on why you should get started and expert advice if you’re already running campaigns.


Why Your Nonprofit Should Integrate Digital Advertising in 2015
A good overview of why you should be thinking about adding digital ads to the mix and where to find free advertising dollars.


Priority List: 13 Audiences to Target Using Facebook Ads
Facebook is likely to be your first stop with placing ads. Who should you be reaching out to?


Facebook Ads: 9 Factors That Impact Cost Per Conversion
How do you know whether you’re wasting your time and money? Measure Cost Per Conversion above all else. Learn about what drives success in online Facebook advertising.


Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.


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