“Great spirits have always encountered violent opposition from mediocre minds.”

— Albert Einstein

Every nonprofit needs to engage people, grow fans and nurture supporters. But just what is digital engagement and how should it work?


Rethinking Social Media Engagement
At the beginning of social media, many thought this new medium was the birth of a new egalitarian online world. “Engagement” with a community was the beginning and end of social media strategy. But as Mark Schaefer correctly argues, engagement not tied tobusiness objectives is not a good strategy.
Short and sweet.


The Power of Repetition
Do you ever feel like you’re saying the same thing over and over and over again? Good. Keep doing that (so long as it’s the right message). While this post is focused on fundraising, it’s applicable to all marketing and communications.
Short and sweet.


Why it Might be Time to Completely Change Your Social Media Strategy
The world of social media has rapidly evolved, and much of what we still believe is, “The biggest business lie since magic potions,” according to strategist Jay Baer. If you still believe you’re reaching the majority of your fans or followers when you send something out, you’re dangerously out of date. This piece will help you understand the new reality, and his controversial thoughts on how social media should evolve make interesting reading and are worth serious consideration.
Concrete advice for advanced practitioners.


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