LOSING GROUND

Does your nonprofit have the answers to the most pressing issues? An amazing experience people love? Supporters that care? Yet we all still struggle to move the needle for more donations, memberships, or ticket sales online.

Year after year we hear about the potential of digital but don’t realize the vision. Why? A big reason is likely your donor, member, or customer’s experience when they try to support you.

Today we are going to really geek out on that topic with some in-depth pieces. It’s a critical topic, though not one we like to deal with. It’s not fun and glamorous like social media. But given the often less than cutting edge software and shopping carts that nonprofits are typically using, it shouldn’t be a surprise that we’re losing out compared to the for-profit world. Let’s see what we can learn from them.

Why Your Visitors are Not Buying Tickets Online (and Why it May be Your Fault)
“We added online ticketing to our website. . .so why aren’t more people buying their tickets online?” How are you driving your potential customers (or members or donors) away right at the moment they want to give you money?

 

How to Convert More Mobile Donors
Mobile, mobile, mobile, mobile. If you’re not making it the centerpiece of your strategies and infrastructure, you’re already falling behind. How do you know and what can you do about it?

 

Strategies to Reverse Cart Abandonment
Sounds pretty boring, but what are some specific strategies you can try out to get more people to complete their transaction? Not all of them are relevant, of course, but still worth thinking about.

 

5 Examples of Inspired Checkout Processes That Bring Results
Ok, you say. What are some examples of doing it right? Although these are all for-profit consumer businesses, Nordstrom, Adidas, Crate & Barrel, CafePress, and Disney’s cutting edge shopping carts have a lot to teach us about the tactics that work best. What parts of their success can you steal?

 

Additional reading:
Why Charity Water Doesn’t Have a “Donate Now” Button
What’s Wrong with Your Website?
Your Website; Your Digital Home

 

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