EVOLUTION

If your nonprofit isn’t working to keep up with the constantly evolving landscape of digital marketing, communications and fundraising, then your nonprofit is failing to live up to its potential.

 

What’s Wrong with Your Website?
Not getting the number of visits to your website you expect? Not getting the response to your campaigns you hoped for? Here’s why. What can you do about it? Have realistic expectations and focus on what’s actually working, not what you think you should do or what everyone else does.
Short and sweet thought nugget.

 

The Role of Email has Changed
Like your website and social media strategies, your email strategy needs to evolve as people’s online behavior evolves. As always, you need to tailor any advice to your particular situation, but it’s good to understand the overall trends.
Strategy for leaders and practitioners.

 

Additional reading:
Your Website; Your Digital Home
Three Ways the Role of Your Website Has Changed.
How Responsive Web Design Works
Three Big Differences Between Email and Facebook

 

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