Don’t worry about failure; you only have to be right once.

— Drew Houston, Dropbox, Co-Founder and CEO

NETWORK EFFECTS

As Mark Schaefer notes below, “If you build it they will come” is a terrible marketing plan. Yet how often are nonprofit marketing, communication and fundraising plans built on just this idea? It’s time to wake up to a world in which no one listens just because you have something important to say. Today it’s all about the network and cultivating a loyal audience. It all comes back to relationships, as it always has.

 

Social Media Network Plan
Mark Schaefer – {grow} Blog

Behind every social media strategy you have to have a content plan and a network plan.

Most businesses are starting to understand the content part. But a network plan? That is usually overlooked, which leads to disillusionment.

“If you build it they will come” is a great line from a movie but a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and that takes an audience.

 

Content is no Longer King
Taking that concept to the next level, Colleen Dilenschneider of Know Your Own Bone walks through how connectivity is what really matters and how to cultivate it. We’ve all heard “Content is King” when it comes to communicating online, but the truth is that without a connected audience, you’re talking to yourself.
Advanced understanding for practitioners and leaders.

 

Creating Your Nonprofit’s Version of the #IceBucketChallenge
The ALS #IceBucketChallenge has used the network effect very well. Here’s why it’s working and what to say when your boss asks you, “Why don’t we have our own version of the #IceBucketChallenge?”
Advanced understanding for practitioners and leaders.

 

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