People don’t want more information. They are up to their eyeballs in information. They want faith — faith in you, your goals, your success, in the story you tell.

Annette Simmons


For those of us trying to change the world, faith is the foundation of everything we do. No one will listen to your great story if they don’t believe in you first, if they don’t trust you, if they don’t have faith in you.

The Secret Weapon of Fundraising: Specificity
A universal truth is you can’t tell just any story to get people to care about your cause and take action. You have to tell a certain type of story.
Short and sweet.

6 Sad Truths about Fundraising That I Have Learned as a Millennial Donor
What story are you telling through your actions? How you present yourself to the world through a million details that aren’t the words and pictures you use?

And what effect is that story having on your would-be supporters? Millennials will be the largest and most economically powerful generation and it’s time we start learning how to communicate with them now.
For anyone with a story to tell and minds to change.

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