Last week, I was in Italy sitting on a rooftop terrace overlooking the Mediterranean at sunset. The water was a glittering sea of diamonds as the sky turned an ever-intense shade of orange.
Now, I’m sitting in my office on a worn chair with its stuffing poking through, the heavy droning of an industrial air conditioner just outside my window. A dark sky blankets the city in ever-intense shades of gray.
I’m in no mood to work. I’m procrastinating, wasting time, accomplishing little.
This despite the fact that, like you, I’m passionate about what I do. I care deeply and work hard. But sometimes it’s really hard to work at all.
Taking a walk didn’t work. Neither did switching to doing mindless tasks for a while. So far nothing has helped me snap out of it.
I’m not one of those people who is effortlessly driven by some blazing internal flame of passion. Who lives to accomplish. For me, it often takes work just to keep going. Sometimes it’s just downright painful. But I don’t think I’m alone, I suspect there are more people like me than not.
After searching for years, perhaps the best advice I’ve heard on motivation is that successful people — people who get things done that matter — are those that do the work even when they don’t feel like it. Especially when they don’t feel like it.
And so. . .
Do You Have a Traffic Problem or a Conversion Problem?
Are you a traffic watcher junkie or a traffic converting ninja? What are the key metrics you should be measuring? This post is geared toward sales, but just as applicable for fundraising and advocacy. What is each audience member or customer worth and where should you spend your resources? “The saying the money is in the list still holds despite the shiny toy of social media. Email is where the real magic happens.”
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