Digital advertising can be an effective tool to promote your nonprofit or your cause. Did you know that your nonprofit likely qualifies for free digital advertising from Google? If you’re not already taking advantage of a Google Grant, it’s worth looking into.
Through the Grant, you can receive up to $10,000 a month in free PPC ads. The caveat is that if you’re using popular keywords they are often priced above the maximum bid price of an ad placed through the Grant. But you can still use the free ads to promote less popular keywords and supplement your paid campaign.
Running digital ad campaigns can quickly become unmanageable. It’s a complicated art and science that’s hard to master. Contracting with a firm that specializes in digital advertising can be very cost-effective despite the extra cost.
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