Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.

— Steve Jobs


What do we spend our time on? These are possibly the most important decisions of our jobs, but ones that easily get lost in the chaos. In the business of changing the world with not enough resources and not enough time, we can’t afford to make mistakes. We win when we focus on what matters and ignore the rest. Hard work on the right things. Not by doing what’s expected. Not by doing what’s easy. Not by doing what everyone else is doing. But figuring out the best thing for right now.


No Hard Choices = No Strategy and No Leadership

How does leadership work in your organization? By following the latest fad? By trying to do all things all the time? Is there a clear and obvious plan based on sound strategy? What do we not do? The beginning of this post should be familiar to anyone who’s worked in nonprofits. For us all.


15 Google Analytics Tricks To Maximize Your Marketing Campaign

If you choose to spend your time on the right things, how do you know you’ve won? Google Analytics can be an overwhelming and confusing tool. What to track, when, and how? What matters and what doesn’t? Here’s a nice, clear list of the basic uses of Google Analytics for any organization. Why does it matter? For making good choices, of course. For practitioners and leaders who want a short overview of basic web analytics.


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