The Weekly Nugget

Category: Storytelling (page 2 of 2)

I want to believe

People don’t want more information. They are up to their eyeballs in information. They want faith — faith in you, your goals, your success, in the story you tell.

Annette Simmons


For those of us trying to change the world, faith is the foundation of everything we do. No one will listen to your great story if they don’t believe in you first, if they don’t trust you, if they don’t have faith in you.

The Secret Weapon of Fundraising: Specificity
A universal truth is you can’t tell just any story to get people to care about your cause and take action. You have to tell a certain type of story.
Short and sweet.

6 Sad Truths about Fundraising That I Have Learned as a Millennial Donor
What story are you telling through your actions? How you present yourself to the world through a million details that aren’t the words and pictures you use?
Continue reading

A story to tell


For those whose mission is to change the world, it’s never been more important to be great at telling stories. The world has flip-flopped from push to pull. We used to broadcast messages we wanted people to hear (push), but now people only seek out what they are interested in (pull), and hear little or nothing else. We all do it even if we don’t realize it yet. We only open the emails we want to read. Click on the links we want to explore. Watch what looks interesting. Telling a great story that people seek out because they heard about it from trusted friends is the new recipe for success.


3 TED Talks That Uncover the Secrets of Storytelling
One storyteller’s journey to learn storytelling from the best by curating the best TED talks on the topic.
For anyone with a story to tell.
Continue reading

Let’s get engaged

“Great spirits have always encountered violent opposition from mediocre minds.”

— Albert Einstein

Every nonprofit needs to engage people, grow fans and nurture supporters. But just what is digital engagement and how should it work?


Rethinking Social Media Engagement
At the beginning of social media, many thought this new medium was the birth of a new egalitarian online world. “Engagement” with a community was the beginning and end of social media strategy. But as Mark Schaefer correctly argues, engagement not tied tobusiness objectives is not a good strategy.
Short and sweet.
Continue reading

What’s your worldview?

“To those who does not know the world is on fire, I have nothing to say.”

— Bertolt Brecht

While our personal worldview matters, the worldview of those we are trying to reach is even more important. Because in today’s world, we are drawn to that which is similar to our worldview, our values, our passions, our beliefs. Let’s explore how we have to rebuild what we communicate on all levels, from advocacy to marketing to education to fundraising. And really, aren’t they all fundamentally the same thing?


What’s in a Brand?
A useful and interesting definition of the overused and misunderstood word “brand” by the Seattle creative agency Belief.
Short and sweet.

Continue reading


Copyright © 2018 The Weekly Nugget

Theme by Anders NorenUp ↑