It’s our job to be storytellers of what we do for the world.
— Chris Brogan
By Steve Sullivan
You’re trying to change the world but really you’re helping people.
Maybe in the direct sense, but also indirectly. Because what is someone’s motivation to join your cause, donate, or advocate on your behalf?
Although the person may not realize it, there is almost certainly a link to some deeply held value or belief. And so their participation means they are acting on their values and beliefs.
Which is an act of self-realization. Of reaching one’s potential.
Which is a gift you’ve given them by giving them the opportunity. You’re helping enrich their life.
It’s a more productive way to think than always feeling like you’re asking asking asking.
Who have you helped today?
The Psychology of Your Customers
What are the three types of people who visit your website and how can you engage them? A great look at how to get past people’s reason not to donate, join, or participate.
A Scientific Guide to Hashtags
Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.
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