The Weekly Nugget

Category: Leadership (page 2 of 2)

3 ways to captivate your readers

Wise men speak because they have something to say; Fools because they have to say something.

Plato

THE STRUGGLE

Every week, when I sit down to write this blog I know I’ve waited too long to get started and I’m not quite sure yet what I want to say. But that’s what works to get my creativity flowing.

All week long I’ve been searching for the best content to share. My mission is to help you do your job better, to help make the world a little better place.

Along the way, I’m trying to learn and understand the best strategies and tactics so I can incorporate them and reach more people. If only I can figure it all out then I can help others too.
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Are you using the right strategies online?

What you really need is a business strategy enabled with digital tools and solutions.

Devon Hopkins

THE ROAD TO FAILURE

Is your nonprofit using outdated thinking to drive your online tactics? Are your core strategies obsolete? Starting a new year is the perfect time to reevaluate.

If “build it and they will come” is your idea of a good plan, you should just quit and find another career, because you’re hurting your nonprofit’s chances of ever making a difference.

Confident you’re on the right track and success is right around the corner? It doesn’t hurt to make sure.

Here are three articles that might help.
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Back to basics

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Steve Jobs

BASICS

Let’s get practical. It’s tempting to follow the latest trends, technology and strategies, but sometimes it’s worth a moment to consider if you’re optimizing the basics. That’s where you’ll often find the greatest return, on the boring, time-tested details that work.

Is your website focused on its primary objective? Is it easy for people to give you money? Is your social media strategy working effectively?

Most importantly, are your marketing, communications and fundraising strategies aimed at creating real-life engagement that benefits your nonprofit and your cause, not just vanity engagement that feels good?

This is the perfect time to reevaluate how well you’re doing with your core strategy and execution. Some concrete and detailed help:
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A time for reflection

I am determined to be cheerful and happy in whatever situation I may find myself. For I have learned that the greater part of our misery or unhappiness is determined not by our circumstance but by our disposition.

Martha Washington

RICHES

We’re blessed with so much. Information. Ability. Caring. Support. Success. These are the best of times for nonprofits. It’s good to reflect on that fact as we meet our challenges.

 

Stumbling Your Way to Greatness
Seth Godin
One reason people who spend a lot of time thinking about and working on a problem or a craft seem to find breakthroughs more often than everyone else is that they’ve failed more often than everyone else.

 

How to be the Most Productive Person in Your Office
How do you get more done and still get home by 5:30pm?
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What’s the plan?

I have not failed. I’ve just found 10,000 ways that won’t work.

Thomas A. Edison, prolific inventor

NEW BEGINNINGS

How sweet the idea of starting over, swiping away your mistakes and chalking up a new plan. Better to iterate and build on what’s working. Even better is to understand exactly what you’re trying to accomplish.

“Many view social media as a tech skillset and not a strategy for building relationships with living and breathing human beings,” says Colleen Dilenschneider. For nonprofits, it’s the same whether you’re communicating, fundraising or selling. Loyalty leads to meaningful support and involvement. And loyalty springs from a relationship, relationships from trust.

What’s your plan for building trust? For attracting new people to your tribe and welcoming them to the fold? And for maintaining and activating the community of people you already have?

Two helpful guideposts along the path of strategic planning:
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How to keep your boss from ruining your work

Courage is what it takes to stand up and speak; courage is also what it takes to sit down and listen.

Winston Churchill

MANAGING UP — Part 2

Do you find yourself knowing the right answer but not being able to run with it because someone higher up thinks they know better? Sure, they’re smart people, but they aren’t an expert like you are. Why is it so common in nonprofits for staff to be overruled by their leaders?

It’s time to seize back control over work that requires highly skilled and knowledgeable people to pull off. Your work is harder than ever before in history. Hard to break through and grab attention, harder still to hold it. And hardest to elicit action.

The solution is entirely in your hands. It applies to more than just fundraising. And it’s not easy. Are you up for it?
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Do stories or statistics work best in nonprofit communications?

MANAGING UP — Part 1

As an expert in your field, are you ever in the position of knowing the right answer about a strategy or tactic, only to have your leadership tell you to do something else because they think they know more?

It happens to everyone. Somehow staff in nonprofits aren’t given the freedom to make choices they know are right because it contradicts someone’s common sense, but incorrect, understanding. What can you do?

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CULTURE

What’s the culture at your nonprofit? Innovative, effective, powerful? How about your team? How does culture affect your goal to create change?

This talk by a former leader at Disney University, Disney’s in-house global training program, is a fascinating look at how culture affects an organization’s impact, and how to create and maintain an effective culture in any organization.

It’s the best 45 minutes I’ve spent this week.


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