The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don’t lead to permission and trust. The privilege of connection.

Seth Godin


How do you inspire trust? Trust is a critical step in building a tribe of fans, supporters and advocates. Not just what you say, but how you say it and if what you do matches what you say.

Your nonprofit’s reputation is critical to your success and is built on a foundation of trust. Often, your nonprofit’s reputation is all you have, since so much of your work takes place out of sight and you can only tell stories about it.

That’s why it’s important to regularly take a measured, deliberate and close look at your reputation: how your audience perceives you, rather than what your organization is saying about itself.

But how often does this happen? Or does that work get lost amid the day-to-day work of what we want to say instead of what they’re hearing?


Evoking Online Trust
A short and sweet look at how the online presence of your nonprofit builds and affects trust.


The Critical Role of Reputation in Nonprofit Success
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” — Jeff Bezos

An in-depth look at data that supports how reputation drives nonprofit success and is possibly your most important asset.


Additional reading:
I Want to Believe: Building Trust Through Messaging
What’s Your Worldview? – Crafting the Most Effective Messaging


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