By Steve Sullivan

Are you a visitor-serving organization that feels you always need something new to attract people?

Maybe. But in the long run you’re selling yourself short.

Sure it works. What’s far more powerful is messaging and marketing based on your core beliefs or “product” you’re promoting. Like membership, fundraising, advocacy, community, your mission or your experience.

Now you’re attracting true believers who are vastly more valuable to your mission and bottom line.

Believe in who you are and what you provide or improve it until you can. Or you’ll never be successful.


5 Tips to Create an Irresistible Call to Action
If you’re doing things right, you’ll have calls to action everywhere. Study what the best businesses do and you’ll have more conversions. Everything here is fully applicable to your nonprofit. Learn what works from this post, steal the ideas and adapt to your situation.


6 Signs of a Well-run Nonprofit Organization
And how does your organization stack up? What is your role in doing something to make it better?


Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.


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