Wise men speak because they have something to say; Fools because they have to say something.



Every week, when I sit down to write this blog I know I’ve waited too long to get started and I’m not quite sure yet what I want to say. But that’s what works to get my creativity flowing.

All week long I’ve been searching for the best content to share. My mission is to help you do your job better, to help make the world a little better place.

Along the way, I’m trying to learn and understand the best strategies and tactics so I can incorporate them and reach more people. If only I can figure it all out then I can help others too.

It’s not easy. I struggle with it. I know you do too. And there are things I know I could incorporate to boost readership, but some of them feel like gimmicks that don’t add value and I’m reluctant to go there.

In other words, I’m not always sure I should take my own advice.

This week I’ve focused on three useful articles from Copyblogger. These aren’t flashy gimmicks, but rather solid, proven and honest tactics for more effective writing. Over the coming weeks, I’d love to hear if you spot me using any of them, and especially, where I could have.


8 Incredibly Simple Ways to Get More People to Read Your Content
These are great writing tips that apply to more than just digital, but to any writing you want your audience to read in this increasingly chaotic world.


20 Warning Signs That Your Content Sucks
I wonder this all the time: am I doing this right and is it any good? There is no way to know for sure, but here are some great tips that point the way.


7 Steps That Will Hook Your Audience through the Magnetic Force of Fascination
While these tactics are for-profit examples, they are excellent ways to think about how you craft your stories to get them read.


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