The Weekly Nugget

Month: July 2015

Your strategy could already be out of date

The spoils will go to the swift, the nimble, the liquid.

Mark Schaefer

FUTURE PROOF

Here’s this week’s featured articles.
By Steve Sullivan

 

The New “Liquid” Model for Content Marketing Strategy
The world of engagement, fundraising and sales is shifting once more. How can your marketing and social media plans keep up?

 

Facebook Content Strategy is a Time Bomb for Inbound Marketing
Is your strategy all about inbound marketing? Perhaps not anymore. It’s time to start thinking how you need to evolve.
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Who have you helped today?

It’s our job to be storytellers of what we do for the world.

Chris Brogan

HELPING

By Steve Sullivan

You’re trying to change the world but really you’re helping people.

Maybe in the direct sense, but also indirectly. Because what is someone’s motivation to join your cause, donate, or advocate on your behalf?

Although the person may not realize it, there is almost certainly a link to some deeply held value or belief. And so their participation means they are acting on their values and beliefs.

Which is an act of self-realization. Of reaching one’s potential.

Which is a gift you’ve given them by giving them the opportunity. You’re helping enrich their life.

It’s a more productive way to think than always feeling like you’re asking asking asking.

Who have you helped today?

 

The Psychology of Your Customers
What are the three types of people who visit your website and how can you engage them? A great look at how to get past people’s reason not to donate, join, or participate.

 

A Scientific Guide to Hashtags
#usehashtagstowin

 


 
Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

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Discover the secret of the 80/20 rule

To make change happen, gathering a band of passionate enthusiasts is not enough. . . you need to understand that the change you seek will not happen inside the movement, but outside of it.

Greg Satell

80/20

By Steve Sullivan

The 80/20 rule — which says that 80% of results typically come from 20% of effort — is widely known but seldom used to its potential. Yet it can be perhaps the single best route to success.

It’s critical to continually evaluate what you spend your time on. If you tweak the mix just right, you accomplish the important things and even have some time left over to have a life. If not, you spin your wheels and never realize your potential.

This applies to organizations of all sizes as much as it applies to you.

In this case, the 80/20 rule reminds you to spend your time pursuing the 20% of your work that creates 80% of value. Probably it should be 90/10.

Sure, there is always important work that must be done that doesn’t fall within 80/20. But if you keep your eye focused on that critical 20%, and finish that first and foremost, chances are you will accomplish far more.

I’ve found working on the most important tasks first leaves me dialed in to achieving my most important goals.

There is a secret you have to know though.

The secret of the 80/20 rule is NOT doing all that other work. It’s far more important to stay relentlessly focused. That’s the hardest part, saying no and ignoring things. But it’s critical.

To make it easier, start with only planning to do the 10% of tasks that gets you 90% of your results. That way if you slip, you’ll still be close to 20%.

How do you use the 80/20 rule in your work or life?

 

If You Don’t Do It, You Don’t Value It
An eye-opening thought piece on walking your talk. Worth a quick read to see if you or your organization are really doing what you value.

 

Why Some Movements Succeed and Others Fail
What’s the new role for leaders in the networked age? Find out and learn how operating like a startup company marketing a product can be the path to success.

 

BONUS

Every Marketing Challenge Revolves Around These Questions
A quick reminder of the questions to ask before you jump in.


 
Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


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