The Weekly Nugget

Month: June 2015

You might be too smart. Plus why Periscope matters to your nonprofit.

ASSUMPTIONS

By Steve Sullivan

Are you too smart for your own good? Sometimes, perhaps.

The trouble with being smart, especially when you are in a leadership position, is your brain tricks you into thinking you know more than you do.

It’s survival. To confidently do good work you have to believe you know what you’re doing, and you have to be right. Of course you are.

But.
Continue reading

She looked around the table and

TEAMWORK

By Steve Sullivan

There are two types of leaders: the one who looks around the table and thinks, “this bunch is going to take a lot of managing,” and the one who thinks, “each person here has something to contribute.”

Whether you are a manager or not, which kind of leader are you? Do you hold tight to your little domain because no one can do it as well as you? If so, you’re holding yourself and your organization back.

Look around and see who you can partner with to amplify your efforts. Who can help you take the work to new heights. Someone who would love to try something new that frees you up to do higher value work.

Partnering and sharing are perhaps the hardest skills I ever learned. But those that have brought the most reward. We, not I.

 

How to Make Great Landing Pages (With Crazy High Conversions)
After reviewing the design of a key landing page at the organization where I work, I’ve spent some time this week optimizing the design for better conversion. In addition to articles I’ve shared in the past, here is one more I found helpful.

 

10 Ways to Use One Piece of Content
In this post, John says the purpose of a business is to make and keep a profitable customer. How does that relate to nonprofits? Because we’re in the business of making and keeping a profitable supporter. An advocate. A visitor. A client. Profitable means advancing your mission and cause. Everything else is a waste of time. So it’s important to spend your time on the right things, like getting the most out of your content.

This short post is a good way of considering how to do just that. Forget all the examples that don’t apply, just skim it and concentrate on the deeper point of a more effective way to use and create content. Absorb and go conquer.


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


What’s wrong with these nonprofit landing pages?

A SOFT LANDING

By Steve Sullivan

Yesterday I had a conversation at the office about improving the landing page for our ad campaigns.

We recently tested various options and did away with our previous strategy of having the potential member give us their name and email address before they purchased. Those emails had proven effective follow-up leads, but over time we’d seen the results dwindle as people slyly filled in their “junk mail” email address.

Now we take them directly to the purchase page and have seen conversions rise.

After brainstorming a long list of improvements we could make, it suddenly hit me that I’ve sent out quite a bit of advice about effective landing pages and calls to action in the Nugget but haven’t taken my own advice at work. Our landing page was a decent example of what not to do.

Figures, right?

It’s a good reminder to check the basics once in a while. After all, your landing page is a considerable factor in your success.

 

10 Landing Page Examples (a Critique)
Great commentary on real-world landing page examples and how they could be more effective. My only quibble is the suggestion to include stats. Neuroscience tells us that stats kill emotion in copy, and (even unconscious) emotion drives that connection between a person’s values and their actions. Use the same emotion and story-based language on your landing page as you do elsewhere.

 

5 Top Tips for Driving a Ton of Free Traffic with Twitter
Not getting the full potential out of Twitter? Not even using Twitter? Some expert advice on how Twitter can drive tremendous traffic to your website or landing page while building search engine authority. Scroll down a bit for the best parts of the article.


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


Are you selling yourself short?

NEW!

SOMETHING NEW

By Steve Sullivan

Are you a visitor-serving organization that feels you always need something new to attract people?

Maybe. But in the long run you’re selling yourself short.

Sure it works. What’s far more powerful is messaging and marketing based on your core beliefs or “product” you’re promoting. Like membership, fundraising, advocacy, community, your mission or your experience.

Now you’re attracting true believers who are vastly more valuable to your mission and bottom line.

Believe in who you are and what you provide or improve it until you can. Or you’ll never be successful.

 

5 Tips to Create an Irresistible Call to Action
If you’re doing things right, you’ll have calls to action everywhere. Study what the best businesses do and you’ll have more conversions. Everything here is fully applicable to your nonprofit. Learn what works from this post, steal the ideas and adapt to your situation.

 

6 Signs of a Well-run Nonprofit Organization
And how does your organization stack up? What is your role in doing something to make it better?


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


Copyright © 2017 The Weekly Nugget

Theme by Anders NorenUp ↑