By Steve Sullivan
Are you using paid online ads to drive your fundraising, marketing or engagement efforts? Although you should start with a robust email marketing program first, paid digital ads are a powerful next step in amplifying your efforts.
Here’s a few thoughts on why you should get started and expert advice if you’re already running campaigns.
Why Your Nonprofit Should Integrate Digital Advertising in 2015
A good overview of why you should be thinking about adding digital ads to the mix and where to find free advertising dollars.
Priority List: 13 Audiences to Target Using Facebook Ads
Facebook is likely to be your first stop with placing ads. Who should you be reaching out to?