Oh Facebook, at it again. Tweaking the newsfeed to push posts from friends you interact with over posts from pages. Pushing posts from websites that more regularly publish content that gets interacted with (blogs, typically).
See a trend? Yes, our reach rates will take a hit again, but that’s a good thing. Because it means if you’re really engaging your supporters on Facebook — and for goodness sake if you’re not why are you bothering? — then you’ve an even better chance of being seen.
It’s all about quality, these days. And quality means interacting with your audience, not just talking at them. Isn’t that the whole point of social media anyway?