Wrong does not cease to be wrong because the majority share in it.
— Leo Tolstoy, A Confession
You’re educated, trained and experienced. You have a plan, you know what to do and you’re on your way. But it’s always worthwhile to take a step back and think. . . am I right? Because sometimes you learn that everything you think you know is wrong. Three examples:
- Just because you can measure activity doesn’t mean you know what’s going on.
- The way nonprofits do things is the way nonprofits should do things.
- Social media is a link in the chain, not the be-all end-all.
Let’s take a second and see what we can learn.
I Don’t Know my Online Audience and Neither do You
We can measure so much about our audience. But do we really know anything? Here is an important cautionary tale to never make assumptions and to ground your work online in a holistic strategy that encompasses everything and that always aims at real-world engagement.