Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
— Steve Jobs
Let’s get practical. It’s tempting to follow the latest trends, technology and strategies, but sometimes it’s worth a moment to consider if you’re optimizing the basics. That’s where you’ll often find the greatest return, on the boring, time-tested details that work.
Most importantly, are your marketing, communications and fundraising strategies aimed at creating real-life engagement that benefits your nonprofit and your cause, not just vanity engagement that feels good?
This is the perfect time to reevaluate how well you’re doing with your core strategy and execution. Some concrete and detailed help: