The pursuit of more money. Sometimes it seems we spend more time chasing money than changing the world. It’s good to sit back and think about how much we need and where it comes from. Although Tom’s point below is about online fundraising, it’s applicable to digital engagement of all kinds. Always keep your audience’s desires in mind and be prepared to adjust.
The New Realities of Advertising Costs
Does your nonprofit budget for marketing by adding 5% each and every year? If so, you’re in trouble. And beyond advertising and marketing, are you thinking about how much you need to increase spending annually to not lose ground, never mind grow?
Good to know for anyone who manages a budget.