The Weekly Nugget

Month: December 2014

How much is enough?

MO’ MONEY

The pursuit of more money. Sometimes it seems we spend more time chasing money than changing the world. It’s good to sit back and think about how much we need and where it comes from. Although Tom’s point below is about online fundraising, it’s applicable to digital engagement of all kinds. Always keep your audience’s desires in mind and be prepared to adjust.

 

The New Realities of Advertising Costs
Does your nonprofit budget for marketing by adding 5% each and every year? If so, you’re in trouble. And beyond advertising and marketing, are you thinking about how much you need to increase spending annually to not lose ground, never mind grow?
Good to know for anyone who manages a budget.

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Is your nonprofit evolving or dying?

EVOLUTION

If your nonprofit isn’t working to keep up with the constantly evolving landscape of digital marketing, communications and fundraising, then your nonprofit is failing to live up to its potential.

 

What’s Wrong with Your Website?
Not getting the number of visits to your website you expect? Not getting the response to your campaigns you hoped for? Here’s why. What can you do about it? Have realistic expectations and focus on what’s actually working, not what you think you should do or what everyone else does.
Short and sweet thought nugget.

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Your website; your digital home

YOUR WEBSITE

What is your organization’s website for? Why do you have one? Does anyone see it? As the digital world changes around us, it’s a good time to reevaluate your website and what you’re trying to do with it. Too many nonprofit websites are still suffering from junk-drawer syndrome: a place to throw in everything we want people to hear. Doesn’t work that way anymore though. Nobody sees what they don’t want to and they aren’t using the same tools to view it anymore either. How does that change your strategy?

 

Three Ways the Role of Your Website Has Changed. Is Your Nonprofit Keeping Up?
Assumptions about the role of a nonprofit website need to change as our audience’s behavior changes. A few thoughts about how and why.
For leaders and practitioners.
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A story to tell

STORYTELLING

For those whose mission is to change the world, it’s never been more important to be great at telling stories. The world has flip-flopped from push to pull. We used to broadcast messages we wanted people to hear (push), but now people only seek out what they are interested in (pull), and hear little or nothing else. We all do it even if we don’t realize it yet. We only open the emails we want to read. Click on the links we want to explore. Watch what looks interesting. Telling a great story that people seek out because they heard about it from trusted friends is the new recipe for success.

 

3 TED Talks That Uncover the Secrets of Storytelling
One storyteller’s journey to learn storytelling from the best by curating the best TED talks on the topic.
For anyone with a story to tell.
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Social media explained

Hmm. . . . donuts. Short and sweet.

 


How to make the right choices

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important.

— Steve Jobs

CHOICES

What do we spend our time on? These are possibly the most important decisions of our jobs, but ones that easily get lost in the chaos. In the business of changing the world with not enough resources and not enough time, we can’t afford to make mistakes. We win when we focus on what matters and ignore the rest. Hard work on the right things. Not by doing what’s expected. Not by doing what’s easy. Not by doing what everyone else is doing. But figuring out the best thing for right now.

 

No Hard Choices = No Strategy and No Leadership

How does leadership work in your organization? By following the latest fad? Continue reading

If you build it, will they come?

Don’t worry about failure; you only have to be right once.

— Drew Houston, Dropbox, Co-Founder and CEO

NETWORK EFFECTS

As Mark Schaefer notes below, “If you build it they will come” is a terrible marketing plan. Yet how often are nonprofit marketing, communication and fundraising plans built on just this idea? It’s time to wake up to a world in which no one listens just because you have something important to say. Today it’s all about the network and cultivating a loyal audience. It all comes back to relationships, as it always has.

 

Social Media Network Plan
Mark Schaefer – {grow} Blog

Behind every social media strategy you have to have a content plan and a network plan.

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The tyranny of caring

Nobody cares how much you know until they know how much you care.

— Theodore Roosevelt

TYRANNY

The tyranny of cool. Love Instagram’s new Hyperlapse app, and time lapse baked in iOS 8, but how long until time lapse videos become passé to hipsters and annoying to the rest of us because we’re saturated? How long until every known brand in the universe jumps on the bandwagon on all channels and we start blinking in time lapse? How long after that until every nonprofit starts thinking they should jump on too? Let’s be thoughtful about every new thing. Does it really advance our efficiency at engaging people in our mission, or are we just following the latest “best practice” because the cool kids are and we think they’re smarter than us?

 

The Tyranny of Reason
It’s good to be reasonable, right? Only on the long downward slide to mediocrity.
Short and sweet.

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