Have you embraced cross-channel communication and marketing? If so, you understand that different channels play different roles in reaching and engaging your audience. And if you aren’t thinking about cross-channel, it’s time to get started.
Like Facebook, email is where you nurture relationships with donors and supporters. But Facebook and email are very different from each other in three critical areas.
1) Privacy and Intimacy
Email is not a public channel like Facebook. When someone joins your list, they’ve agreed to enter a private relationship with you, by way of their inbox. Respecting their privacy starts with not sending them emails every day. In fact, you should only emails when you have something useful to say.