The Weekly Nugget

Your strategy could already be out of date

The spoils will go to the swift, the nimble, the liquid.

Mark Schaefer

FUTURE PROOF

Here’s this week’s featured articles.
By Steve Sullivan

 

The New “Liquid” Model for Content Marketing Strategy
The world of engagement, fundraising and sales is shifting once more. How can your marketing and social media plans keep up?

 

Facebook Content Strategy is a Time Bomb for Inbound Marketing
Is your strategy all about inbound marketing? Perhaps not anymore. It’s time to start thinking how you need to evolve.
Continue reading

Who have you helped today?

It’s our job to be storytellers of what we do for the world.

Chris Brogan

HELPING

By Steve Sullivan

You’re trying to change the world but really you’re helping people.

Maybe in the direct sense, but also indirectly. Because what is someone’s motivation to join your cause, donate, or advocate on your behalf?

Although the person may not realize it, there is almost certainly a link to some deeply held value or belief. And so their participation means they are acting on their values and beliefs.

Which is an act of self-realization. Of reaching one’s potential.

Which is a gift you’ve given them by giving them the opportunity. You’re helping enrich their life.

It’s a more productive way to think than always feeling like you’re asking asking asking.

Who have you helped today?

 

The Psychology of Your Customers
What are the three types of people who visit your website and how can you engage them? A great look at how to get past people’s reason not to donate, join, or participate.

 

A Scientific Guide to Hashtags
#usehashtagstowin

 


 
Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


Discover the secret of the 80/20 rule

To make change happen, gathering a band of passionate enthusiasts is not enough. . . you need to understand that the change you seek will not happen inside the movement, but outside of it.

Greg Satell

80/20

By Steve Sullivan

The 80/20 rule — which says that 80% of results typically come from 20% of effort — is widely known but seldom used to its potential. Yet it can be perhaps the single best route to success.

It’s critical to continually evaluate what you spend your time on. If you tweak the mix just right, you accomplish the important things and even have some time left over to have a life. If not, you spin your wheels and never realize your potential.

This applies to organizations of all sizes as much as it applies to you.

In this case, the 80/20 rule reminds you to spend your time pursuing the 20% of your work that creates 80% of value. Probably it should be 90/10.

Sure, there is always important work that must be done that doesn’t fall within 80/20. But if you keep your eye focused on that critical 20%, and finish that first and foremost, chances are you will accomplish far more.

I’ve found working on the most important tasks first leaves me dialed in to achieving my most important goals.

There is a secret you have to know though.

The secret of the 80/20 rule is NOT doing all that other work. It’s far more important to stay relentlessly focused. That’s the hardest part, saying no and ignoring things. But it’s critical.

To make it easier, start with only planning to do the 10% of tasks that gets you 90% of your results. That way if you slip, you’ll still be close to 20%.

How do you use the 80/20 rule in your work or life?

 

If You Don’t Do It, You Don’t Value It
An eye-opening thought piece on walking your talk. Worth a quick read to see if you or your organization are really doing what you value.

 

Why Some Movements Succeed and Others Fail
What’s the new role for leaders in the networked age? Find out and learn how operating like a startup company marketing a product can be the path to success.

 

BONUS

Every Marketing Challenge Revolves Around These Questions
A quick reminder of the questions to ask before you jump in.


 
Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


You might be too smart. Plus why Periscope matters to your nonprofit.

ASSUMPTIONS

By Steve Sullivan

Are you too smart for your own good? Sometimes, perhaps.

The trouble with being smart, especially when you are in a leadership position, is your brain tricks you into thinking you know more than you do.

It’s survival. To confidently do good work you have to believe you know what you’re doing, and you have to be right. Of course you are.

But.
Continue reading

She looked around the table and

TEAMWORK

By Steve Sullivan

There are two types of leaders: the one who looks around the table and thinks, “this bunch is going to take a lot of managing,” and the one who thinks, “each person here has something to contribute.”

Whether you are a manager or not, which kind of leader are you? Do you hold tight to your little domain because no one can do it as well as you? If so, you’re holding yourself and your organization back.

Look around and see who you can partner with to amplify your efforts. Who can help you take the work to new heights. Someone who would love to try something new that frees you up to do higher value work.

Partnering and sharing are perhaps the hardest skills I ever learned. But those that have brought the most reward. We, not I.

 

How to Make Great Landing Pages (With Crazy High Conversions)
After reviewing the design of a key landing page at the organization where I work, I’ve spent some time this week optimizing the design for better conversion. In addition to articles I’ve shared in the past, here is one more I found helpful.

 

10 Ways to Use One Piece of Content
In this post, John says the purpose of a business is to make and keep a profitable customer. How does that relate to nonprofits? Because we’re in the business of making and keeping a profitable supporter. An advocate. A visitor. A client. Profitable means advancing your mission and cause. Everything else is a waste of time. So it’s important to spend your time on the right things, like getting the most out of your content.

This short post is a good way of considering how to do just that. Forget all the examples that don’t apply, just skim it and concentrate on the deeper point of a more effective way to use and create content. Absorb and go conquer.


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


What’s wrong with these nonprofit landing pages?

A SOFT LANDING

By Steve Sullivan

Yesterday I had a conversation at the office about improving the landing page for our ad campaigns.

We recently tested various options and did away with our previous strategy of having the potential member give us their name and email address before they purchased. Those emails had proven effective follow-up leads, but over time we’d seen the results dwindle as people slyly filled in their “junk mail” email address.

Now we take them directly to the purchase page and have seen conversions rise.

After brainstorming a long list of improvements we could make, it suddenly hit me that I’ve sent out quite a bit of advice about effective landing pages and calls to action in the Nugget but haven’t taken my own advice at work. Our landing page was a decent example of what not to do.

Figures, right?

It’s a good reminder to check the basics once in a while. After all, your landing page is a considerable factor in your success.

 

10 Landing Page Examples (a Critique)
Great commentary on real-world landing page examples and how they could be more effective. My only quibble is the suggestion to include stats. Neuroscience tells us that stats kill emotion in copy, and (even unconscious) emotion drives that connection between a person’s values and their actions. Use the same emotion and story-based language on your landing page as you do elsewhere.

 

5 Top Tips for Driving a Ton of Free Traffic with Twitter
Not getting the full potential out of Twitter? Not even using Twitter? Some expert advice on how Twitter can drive tremendous traffic to your website or landing page while building search engine authority. Scroll down a bit for the best parts of the article.


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


Are you selling yourself short?

NEW!

SOMETHING NEW

By Steve Sullivan

Are you a visitor-serving organization that feels you always need something new to attract people?

Maybe. But in the long run you’re selling yourself short.

Sure it works. What’s far more powerful is messaging and marketing based on your core beliefs or “product” you’re promoting. Like membership, fundraising, advocacy, community, your mission or your experience.

Now you’re attracting true believers who are vastly more valuable to your mission and bottom line.

Believe in who you are and what you provide or improve it until you can. Or you’ll never be successful.

 

5 Tips to Create an Irresistible Call to Action
If you’re doing things right, you’ll have calls to action everywhere. Study what the best businesses do and you’ll have more conversions. Everything here is fully applicable to your nonprofit. Learn what works from this post, steal the ideas and adapt to your situation.

 

6 Signs of a Well-run Nonprofit Organization
And how does your organization stack up? What is your role in doing something to make it better?


 

Steve Sullivan is passionate about all things nonprofit and digital and started this blog and email newsletter to share the latest strategies and tactics with other marketing, fundraising, communications and membership professionals.

 

If you aren’t subscribed to the Weekly Nugget email list you’re missing out on the latest digital strategies for nonprofit professionals. Every week.Sign up below!

 

Please share or like this:


The next step

ADS

By Steve Sullivan

Are you using paid online ads to drive your fundraising, marketing or engagement efforts? Although you should start with a robust email marketing program first, paid digital ads are a powerful next step in amplifying your efforts.

Here’s a few thoughts on why you should get started and expert advice if you’re already running campaigns.

 

Why Your Nonprofit Should Integrate Digital Advertising in 2015
A good overview of why you should be thinking about adding digital ads to the mix and where to find free advertising dollars.

 

Priority List: 13 Audiences to Target Using Facebook Ads
Facebook is likely to be your first stop with placing ads. Who should you be reaching out to?

Continue reading

What happens if you’re not laser focused on email

EMAIL

By Steve Sullivan

Despite its complexities, email marketing is still the foundation for raising money, supporters and engagement for nonprofits. That’s the role it’s suited for best, complimenting social media to build audience, engagement and reputation.

I’d argue that for most nonprofits, email should be as high or higher a priority than social media, depending on your goal. What happens? You lose potential.

What have you done using email that’s been successful? I’d love to feature your best work or successes!

 

One Email Tactic Nonprofits Need to Steal from Brand Marketers
A simple idea that will boost your effectiveness, and some examples of it in action. Take advantage of technology to multiply your efforts.
Continue reading

What to do when they don’t believe you

We are divided by those who think with their head, and those who know with their heart.

— Stephen Colbert

TRUTHINESS

By Steve Sullivan

Is your mission controversial? (And what isn’t today?) Do you have critics who don’t believe what you say even when the facts are on your side?

Guess what? Facts and science just don’t hold the same power they used to. Any halfway believable but utter malarkey can carry as much credibility as utter truth.

Well no wonder. The world today is more confusing and non-intuitive than ever. We no longer worship the sky because we think it’s an angry god to appease, but we are surrounded by science, technology and realities we increasingly don’t understand. It’s natural that we fall back on what seems to make intuitive sense.

Even those dedicated to science and truth fall into this trap. It’s why smart people believe stupid stuff like vaccines causing autism and global warming being a myth, no matter what reality is.

A key factor is identity. We don’t realize it, but we have stronger ties to what “people like us” believe than to scientific proof. We want to belong. So if the group we identify with most strongly thinks one way, we are likely to as well, while seeing anything contradictory to our view as being simply wrong.

After all, isn’t belonging one of our most powerful motivators?

So what can you do? Start by building a tribe, not just an audience. Your communications should radiate from your core values and beliefs to attract “people like us” who fiercely agree. It’s what makes what you say authentic and truthful. Talk about you the supporter (the hero of the story) instead of we the organization.
Continue reading

« Older posts

Copyright © 2016 The Weekly Nugget

Theme by Anders NorenUp ↑